In a recent report from electronista.com, Microsoft is paying out $200 million to stores to recommend or promote Windows Phones to buyers.
This is very sad because Windows Phone 7 OS is one of the best mobile operating system out there. In my opinion, WP7 is a mobile OS with a fresh ideas and interface is very innovative. Even better than the Android in many sense. It is a very bold move from Microsoft to make a entirely fresh mobile OS instead of trying to copy what was already done (if you get what I mean). But all this does not pay off so well and Microsoft have to start paying sellers to recommend WP7 devices to improve its sales.